Learn key strategies for managing luxury fashion brands
Luxury Brand Management
Dive into Luxury Brand Management!
Explore the home of many iconic brands and enjoy the endless inspiration that London has to offer. Our short course blends theory with real-world experience to unlock your potential in this fast-paced and creative field.
Study in London, the fashion capital of the world
Learn from industry experts and guest speakers
Gain access to exclusive PR and fashion events
Who is it for
✔️ Future professionals aiming for a career in luxury brand management
✔️ Recent graduates exploring the luxury brand, fashion, or marketing sectors
✔️ Career changers interested in entering the luxury brand industry
✔️ Gap year students eager to gain insights into luxury brands
✔️ Individuals with a curiosity about luxury brand management
About this course
Gain key skills in luxury brand management through expert-led lessons and real-world projects. You’ll develop competencies in brand creation, marketing strategies, customer relationships, and digital transformation in the luxury sector.
Collaborate with peers globally, get hands-on experience through industry insights, and engage with professionals from the luxury brand sector. Enhance your expertise and create strategies that position you for success in the evolving luxury market.
18+
Age Limit
4 Weeks
Duration
B1 English
Language Level
Frequent throughout the year
Class Starts
Key Facts
• Company visit and industry guest speaker
• Vlog, group work and final presentation
• Comprised of lectures, a group project and expert-led sessions
• 4 weeks
Course Syllabus
• Introduction to Luxury Brand Management
• History and Evolution of Luxury Fashion Brands
• Understanding Luxury Personas and Target Audiences
• Creating and Developing New Luxury Brands
• Marketing Strategy for Luxury Brands
• Customer Psychology and Brand Symbolism
• Building Customer Relationships and Brand Experience
• Sustainable Luxury and Corporate Social Responsibility
• Digital Transformation in the Luxury Sector
• Maintaining and Establishing Brand Equity
• Rebranding (Group project)
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